The End Of Globalization Why Global Strategy Is A Myth How To Profit From The Realities Of Regional Markets
[PDF] The End Of Globalization Why Global Strategy Is A Myth How To Profit From The Realities Of Regional Markets Ebook
Alan Rugman Author Profile News Books And Speaking Inquiries
Globalisation Further Reading Guide
The end of globalization : why global strategy is a myth ... Get this from a library! The end of globalization : why global strategy is a myth & how to profit from the realities of regional markets. [Alan M Rugman] The end of globalization : why global strategy is a myth ... The book should help businesspeople replace ineffective "global" strategies with strategies that focus on the regional and local realities of a marketplace, making a compelling case that the homogenized world depicted by globalization advocates - where everyone eats Big Macs and buys Lexus cars - is a lot of hype. The End of Globalization: Why Global Strategy Is a Myth ... In a radical departure from traditional thinking, Alan Rugman proclaims globalization a myth. The reality, he says, is that business is almost entirely regional, with multinational firms aggressively competing in the triad of North America, Europe and East Asia. Rugman analyzes what this really ...
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2 City Planet Against The Dark Screen Of Night Vimes Had
2 City Planet Against The Dark Screen Of Night Vimes Had
2 City Planet Against The Dark Screen Of Night Vimes Had
Comments For The Global Politics Russia News Now
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